Selected Work ⊹ ࣪ ˖
Tony’s Open Chain
Tony's Open Chain exists to change the cocoa industry by making exploitation-free cocoa the norm. As designer and art director, I helped shape a visual identity that is designed to create noise, the identity drew inspiration from bold headlines to bring front-page urgency to the industry's biggest challenges. Rooted in Tony's journalistic heritage and the rich colours and culture of West Africa, it celebrated the people driving real change across the supply chain.
The visual system reflected the mission to forge a new path for the industry, reinforcing its commitment to openness, transparency and collaboration. Inviting the entire industry to join the movement for change.
Branding
Visual Identity